Banner Advertising - Banner advertising is the primary format used in online advertising and marketing. Most websites will accept this type of polite advertising, which is akin to the advertising seen in print media. Various technologies, from simple still JPEG images to fully functioning animated interactive Flash banners are employed to achieve maximum impact. Although banners can be designed to any physical size, there are several standard formats. These include:

• Standard Banner (468px x 60px) often found at the top or base of a webpage
• Skyscraper Banner (120px x 600px) traditionally located along a left or right column beside the main content of a page
• Island Banners (250px x 250px) these can be placed anywhere, often integrated with the main content of a page

Out-of-Banner - Out-of-Banner advertising is a more advanced level of online marketing. Everything that can be done with static traditional banners can be expanded to the broader stage. This type of advertising is highly engaging and a more immersive experience. Many websites will accept Out-of-Banner advertising, although some may have their own rules regarding file size and whether an advert is user-initiated or spontaneous. Some common formats include:

• Floating Ads - ads that appear to float over the webpage and can include animation and interactivity
• Expandable Banners - banners that appear standard until a user rolls over them, at which time they expand to a large format including more information and possible interaction
• Pop-Up Ads - ads that pop-up in a new browser window and can include anything from simple animations to micro-sites

Games - Games can be created and presented in a variety of ways, from a segment to a standard banner to a stand-alone piece that is downloaded by the user. Clever interactive games will often be kept by a browser and returned to time and again. It is likely that a game will be passed on to others, thereby ensuring a higher response and better campaign value/longevity.

Virals - Although Games are a type of viral advertising/marketing; this definition is expanded to include anything that is good and clever enough to be passed on. Effective viral campaigns typically comprise funny animations or videos, e-cards, games, quizzes and competitions. This type of marketing can be placed on a website as an advertisement, but is more often passed on through email.

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